Part of the 2018 Channel Brand alignment for Fox Sports / Fox League channels on Australian subscription television.
My task was to develop a 3D look that would push the value of the brand further with the respect to the original 2D designs and current look and feel of the Fox League Channel.
The result was a fully integrated premium product that was applied on all levels during launch campaign including promos, product packages and marketing.
Here is a snippet of the work.
2D Design and Art Direction : Chris Wilcock
3D Design and Animation : Allan Kelly
Fox Sports Australia 2018
This is a process reel.