Last year, Fox Sports decided to refresh League Life show and look at it from a different angle. I teamed up with Brian Stone who came up with the Creative to re-design League Life production package including; Opener, logo update and to create two promo types; generic and special guest one to cover the visual side of the launch campaign. As a result, League Life 2018 Edition has been upgraded with a significant amount of character combined with a minimalist, modern conception.
This is an overview of the package to highlight all the elements created during the process and for the 2018 Launch Campaign.
Design and Animation: Allan Kelly
Produced and Directed by Brian Stone
Fox Sports Australia 2018